New electronic lure may catch too many fish; one state bans it.


A new fishing technology that set a record for catching bass in the U. S. It has out-fished shrimp bait in Washington State and beat top-selling U. S. lures three to one in Florida. The new technology is so effective one state, Wyoming, has banned its use.

The break-through is a tiny, battery-powered electrical system that flashes a blood-red light down a lure’s tail when it moved in water This creates the appearance of a live, bleeding prey and triggers a genetic strike response in fish. Some fishing authorities, like those in Wyoming, think that gives fishermen too much of an advantage.

BASS TAKE         Bass gold001

Three fishermen using a flashing lure in New Mexico caught 650 large-mouth bass in just 25 hours. That’s a bass every seven minutes for each person, and a record for the lake they were fishing. They said the bass struck with such ferocity they hardly lost a strike. In Florida two professionals fished for four hours from the same boat. One used a flashing-red lure; the other used some top-selling U. S. lures. The new, “bleeding” lure caught three times as many fish.

mike  Matthew Butler, Ichthyologist

Predators – lions, sharks will always go for the most vulnerable prey. Fish are predators, so if a fish sees a smaller fish bleeding, it knows it’s weakened and will strike. There’s a survival program built into predators that says, grab a meal when you can.’

See it in action here

Buy it now






Pike 14.5lb

Every month FISHIN ADDICT will be giving away a collection of our bestselling swim-baits in a bundle worth over £20.00 to one of our lucky customers.

To enter on Facebook – like, then tag FISHIN ADDICT in your photo, stating: species,weight, lure used and location. Or enter by emailing your photo to stating the same info.

We will be judging on a whole range of factors (not just size) and picking our favourite each month so send us your photos and try your luck!

Catch, photo, enter free and win!



Drop Shot Perch head shot 2803


The best way to catch big perch is using small lures or swimbaits. Anything that is about 2” (50mm) long and silver or bright coloured. A small 5 or 6 ft rod is perfect for the confined spaces, coupled with a medium sized real, loaded with 4 to 6 lb line. I always add a wire trace; the amount of times I have been after perch and seen a pike cruise out and engulf my bait or lure, make it worth while.

50mm fry

Coming soon from FISHIN ADDICT mini swimbaits


You are looking to imitate the roach fry (perch’s favorite snack), so cast into sheltered areas. A top spot for perch hang outs is always under over hanging trees. Natural food falls from the trees, the branches give cover from birds and the small bait fish hide out in the roots. Look out for schools of perch herding the bait fish and the fry breaking / scattering onto the surface.


Perch eat all year round but feed less in the Winter, however the clear waters help them spot your lure. Early morning Spring and Autumn are great times but the best is a warm Summers evening, just before dark.

Check out this clip from Underwater Ireland for perch on small lures.








MOST dedicated pikers only target pike from October to March, this being the traditional pike season. This gives the pike a break for spawning but also reduces the stress to fish, which soon become stressed and gassed up after a hard fight in warm water where oxygen levels are reduced.



Pike are more active in the warmer months and when they decide to feed they often go into a frenzie and snaffle down baits very quickly.

For this reason we do not recommend the use of dead baits until the winter months. This will inevitably result in deeply hooked and often damaged fish.

Pike are perceived to be tough, hardy predators but they do not cope very well with being hooked deeply or kept out of the water for too long.

If targeting pike at this time of year, use lures, but ensure that you are using adequate tackle – they will fight hard. Mono should be at least 12lb and braid 40lb breaking strains and always use a quality wire trace of min. 26lb breaking strain and at least 18 inches long.

Get the fish in quickly, unhook with forceps and release the pike as soon as possible.

Where appropriate, unhook the fish in the water without re-locating to the unhooking mat.

Following a few simple rules will ensure the pike will be returned unharmed to be caught another day.


Lure in the pike

Lure fishing is the only accepted method of piking during the warmer months. This is a much more pike-friendly method at this time of year when fish are more actively feeding in warmer water where oxygen levels are reduced.

Lure fishing for pike using spinners, plugs and spoons is a great, exciting way of catching pike. In summer they will hit lures very hard and give a fantastic fight right to the net.


Lure in the pike

When choosing lures you need to determine the pattern, type and size to suit the water you’re fishing. You’ll need to consider the presence of snags, weed beds and rocks to ensure you avoid snagging up.

When casting always cover an area in a systematic manner so you don’t miss those idle fish laying in wait. In deeper water you’ll need to cover all the depths too. Cover all features whether above or below the water line, reed beds, lily pads, drop-offs, ledges, sunken trees and over-hanging trees & hedge lines. Always cover the shallow areas; it’s surprising how many fish will sit in water barely deep enough to cover their backs.

The market is flooded with lures of all colours and pattern designs, some no doubt designed to catch the angler and not necessarily the fish.

I prefer to use natural colours and patterns to mimic the pike’s usual diet of roach, bream, perch and their favourite food, pike. That said, if not successful after covering an area it often pays to use different colours as a change-bait.

It’s surprising how often a naturally coloured lure will be ignored and a lure, which doesn’t seem to resemble a fish at all, will be taken. Perhaps these get the attention of the inquisitive fish that can’t resist the action of the lure regardless of what it looks like.

Jointed shallow diving plugs are most commonly used locally with waters down to max 10ft. The plug will float when at rest and dive when wound in, covering depths to around 6ft. These are ideal for covering a large area above the weed line. Pike will happily come up from deeper water to hit lures on or near the surface.

Spinners are also commonly used, available in weights and sizes to suit all waters but make sure you use a quality spinner or you’ll find the hooks are not up to the job. Remember, even when targeting perch on small spinners, you’re likely to hook a pike in the process so the choice of lure & quality of hooks has to reflect this. Large spoons are surprisingly versatile and are very effective in all water depths and types.

For lures with natural colours and movement – click the link below.


Source: Anglers Mail


Why does a red and white fishing lure works?


Everyone needs a ‘go to’ fishing lure. The bites might be slow, the water murky or the weather over cast. For all predatory fish and all conditions you can always rely on a red head – half red and half white.

There are several theories why these work:

1) In low light the red and white are not seen by the fish, so the lure is just a silhouette.

2) The red colour is like blood and therefore an injured fish.

3) The bright colour of the red attracts the fishes eye and triggers the attack response.

4) Do fish see colour? Does it even matter what colour it is?

Truly we do not really know, all we know is it catches fish. Any other theories please let me know.

…tight lines




Classic metallic red head fishing plug with diving paddle for extra wobble, white scally body and big reflective holographic eye. This is a proven fishing lure, which catches all species in any conditions.

Last Chance

The end of the UK fishing season is nigh.


This year the 14th March is the last possible day to go catch that final last fish. Being a Friday, that means this weekend is the final fishing weekend until June 16th.

That is a whole 13 weeks of non fishing. So grab those rods, load up the saddle bags with bait n tackle… and ride for the waterways.

If you are in pursuit of pike, don’t forget to order your swimbaits from FISHIN ADDICT on or before Thursday, to be fully ready for the last chance saloon.


High tech, new invention fishing lure that perfectly replicate the colours and patterns of European bait fish. These lures feature innovative multi jointed sections, a shape that replicates realistic swimming action.

…Tight lines my fishing friends

Catching Big Bass for the pan


The Atlantic mackerel (Scomber scombrus), is a pelagic schooling species of mackerel found on both sides of the North Atlantic Ocean.

The Atlantic Mackerel is by far the most common of the ten species of the family that are caught in British waters. It is extremely common in huge shoals migrating towards the coast to feed on small fish and prawns during the summer.

Abundant in cold and temperate shelf areas, it forms large schools near the surface. They overwinter in deeper waters but move closer to shore in spring when water temperatures range between 11–14 °C (52–57 °F).

A young mackerel is referred to as a Joey. It is a favourite meal for Sea Bass along the inland UK waters, especially in the surf. Fishin Addict has just launched a Joey Mackerel pattern swimbait, perfect for catching big bass. Don’t forget to stick to the MSL 40cm (Minimum Size Limit) of those Bass you keep for the pan. My favourite recipe is here Pan-fried spicy sea bass with gorgonzola mash and fresh pesto


Buy your Mackerel Swimbait here:

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New English record Pike was landed last weekend bending the scales to a massive 46lb 11oz.


Wyndon Coole waited three hours on the bank, before his dead bait trout bait was taken, fished at a depth of 14ft.

The monster catch was caught in at Wykeham Lakes near Scarborough in East Yorkshire and it is the largest pike ever caught in England.

Mr Coole, said “… as I started reel it in there was just no give in it and I knew it was a very heavy fish. It was like a dead weight…I was really chuffed

Many fishermen fully expect the 20 year old record British pike record could be broken this year. Former record holder Neville Fickling said ‘This fish is by far the biggest known pike in the country and has demonstrated its ability to keep growing. If it gets caught again in the next few weeks then there’s every chance it will break the British record.

– 46lb 13oz – Roy Lewis, Llandegfedd Reservoir, 1992
– 46lb 11oz – Wyndon Coole, Wykeham Trout Lake, 2014
– 46lb 8oz – Allen Stewart, Oaks Fishery, Northern Ireland, 2005
– 46lb – Andy O’Connor, Wykeham Trout Lake, 2012
– 46lb – Alan Hewitt, East Anglian Gravel Pit, 2007
– 45lb 15oz – Darren Willingham, Barnes Fishery, 1998
– 45lb 14oz – Wyndon Coole, Wykeham Trout Lake, 2011
– 45lb 8oz – John Goble, River Thurne, 2009
– 45lb 6oz – Gareth Edwards, Llandegfedd Reservoir, 1989
– 45lb – P. Cruise, Lough Leane, 1956