Why does a red and white fishing lure works?


Everyone needs a ‘go to’ fishing lure. The bites might be slow, the water murky or the weather over cast. For all predatory fish and all conditions you can always rely on a red head – half red and half white.

There are several theories why these work:

1) In low light the red and white are not seen by the fish, so the lure is just a silhouette.

2) The red colour is like blood and therefore an injured fish.

3) The bright colour of the red attracts the fishes eye and triggers the attack response.

4) Do fish see colour? Does it even matter what colour it is?

Truly we do not really know, all we know is it catches fish. Any other theories please let me know.

…tight lines




Classic metallic red head fishing plug with diving paddle for extra wobble, white scally body and big reflective holographic eye. This is a proven fishing lure, which catches all species in any conditions.


Catching Big Bass for the pan


The Atlantic mackerel (Scomber scombrus), is a pelagic schooling species of mackerel found on both sides of the North Atlantic Ocean.

The Atlantic Mackerel is by far the most common of the ten species of the family that are caught in British waters. It is extremely common in huge shoals migrating towards the coast to feed on small fish and prawns during the summer.

Abundant in cold and temperate shelf areas, it forms large schools near the surface. They overwinter in deeper waters but move closer to shore in spring when water temperatures range between 11–14 °C (52–57 °F).

A young mackerel is referred to as a Joey. It is a favourite meal for Sea Bass along the inland UK waters, especially in the surf. Fishin Addict has just launched a Joey Mackerel pattern swimbait, perfect for catching big bass. Don’t forget to stick to the MSL 40cm (Minimum Size Limit) of those Bass you keep for the pan. My favourite recipe is here Pan-fried spicy sea bass with gorgonzola mash and fresh pesto


Buy your Mackerel Swimbait here:

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